• Mobile First Indexing
Have you ever thought, what does the mobile-first indexing entail? Majorly, it means that the Google will index the mobile version of the website first and will create the baseline for how to determine the rankings. In a layman language, if a website doesn’t have a mobile-friendly version, the desktop will still be indexed. But the lack of it could negatively impact the site rankings.
• On-Page SEO
On-page SEO can make a lot of difference in the SERP performance of a mobile website. If your website features a dynamic serving or distinct mobile URL, you need to cross-check the On-Page of your website.
• Mobile-Optimized Experience For Your Customers
To manage mobile users, Googlebot pays special attention to the base on the configuration of the website. Ensure that your website offers mobile-optimized experience with the help of:
• Distinct mobile URL
• Structured data
• Responsive website design
• Dynamic serving
Take into account that the absence of structured data for the mobile websites can result in the significant loss of the snippets and the benefits its CTR convey.
• Use of Hreflang Tags
If you are targeting your website worldwide, ensure that your SEO company in India makes use of the hreflang tags. This helps in showcasing the alternative content version of the website in different languages. If this is your case, ask the SEO services in India to immediately update the Hreflang tags for the mobile version too.
Poor pagination indicates that the Googlebot cannot visualize the content beyond your home page. When it fails to visualize the content, it can even drop out your website from the Google index.
From internal link structure, quality surfer approach, crawling rate, robots.txt to website configuration and much more, there are many technical aspects that your SEO company in India needs to review for your website to survive Mobile SERP.
If you are in search of competent, professional and reliable SEO services in India that can improve the overall performance of your website and improve the rankings, Dreams Design can help. We have the experience and proven techniques to make your website mobile SERP safe!