The online marketplace has turned out to be so huge that even the famous brick and mortar stores are switching to e-commerce website design. One of the most important assets of any company is a well-optimized e-commerce website design that allows their customers to search the product in just a few clicks.
With the increase in the number of the mobile users, the demand for e-commerce web design has increased too. Responsive web design offers an excellent online shopping experience to all the online shoppers, irrespective of the device they are using. Let’s have a look at some of the most important factors that emphasize the importance of responsive web design for an e-commerce portal.
1. Increasing number of mobile users
To your surprise, approx 57.12% of global web traffic originates from the smartphones. This number justifies the importance of an e-commerce portal and why it plays a crucial role in the success of any business.
2. Growth in Mobile Users
Did you know that as per the 2017 statistics, almost 1.7 billion people worldwide shop products online via their smart phones? Since the number of mobile shoppers is increasing with every passing day, it’s clear that an e-commerce business needs to have a responsive website design so that it doesn’t lose any potential client to the competition.
3. Search Engine Supports Responsive E-commerce Store
Major search engines including Google, Bing, Yahoo, etc favour websites which are portable to mobile. This is due to the fact that the search engines put the user experience first. Ease of use and enhanced readability are some of the major benefits of responsive website design.
4. Better Website Speed
Time is money and every second count in the corporate world. The recent researches and studies have revealed that more than half of the internet surfers give up on a website if it takes more than 6-10 seconds to load.
Responsive web design takes into account the screen size and the mobile device performance. It optimizes the images and other elements which increase the website loading speed, thus preventing the bounce rate.
5. Increased Conversion Rates
Responsive web design addresses all the issues of the online shopping allowing customers to enjoy smooth browsing, increased readability and usability. All of these factors work together to give the customers an excellent shopping experience which ultimately boosts the conversion rates.
Hopefully, the above-mentioned points have clearly conveyed the importance of responsive e-commerce website design. A mobile-friendly design is one of the wisest decisions you can take for your business and online retailers. So, if you are willing to have your online store and looking for a professional and reliable web design service in India, Dreams Design can help! With the cutting-edge technologies and unique designs, we ensure to give your business the competitive edge!