To understand in an uncomplicated way, check your e-mails or even your text messages. You will notice that a website that you once shopped from constantly keeps you updated on various sales and price drops going on. You might even receive messages from a website you just randomly opened once to check the price of a certain product. Talking in terms of automated – message format, here’s an example:
HURRY! The xyz Republic Day Sale is live now! Shop for your favourite home décor items at flat 50% off at your best-loved brands. Visit our website xyz.com or download our app now (available on PlayStore and Apple AppStore).
4 BEST STRATEGIES TO CURATE YOUR OWN MARKETING AUTOMATION SOFTWARE
1. Use zestful content on your website: Dull content that does not match the wants of your customer is the first “no-no” that you should consider. Content that actively engages the customer and gives them the efficient information they want without using very difficult terminologies is the best for you. Hiring aspiring content writers who channel their knowledge and skills towards writing good articles and plan how the content fits together on your website are very essential.
2. Drip Marketing: Drip Marketing is a strategy that is very common in the marketing terminologies. It basically means sending automatically curated messages to the customers after regular time intervals. This helps because when you constantly read a specific message again and again, it sits in your mind. And when a situation comes where you have to apply similar service, your mind will automatically recall the ‘repeatedly read message’. It is also psychologically proven that repetition is one of the best methods to store something in your memory.
3. Increase team collaborations in real-time: As you know, different departments have different information about a specific costumer. When there is effective communication within the team, the work can be done easily and quickly. We do say that social-media has brought us all closer. But, is it really so? Has it not got us physically away? A report says that most of the company failures take place due to ill-communication between employees. So, make an effort to strengthen your team and the results will be in front of you.
4. Get into the customer’s shoes: Dale Carnegie, in his book, ‘How to win friends and influence people’, says that “in order to influence people, you need to understand first what the other person wants. Tell them about the advantages that they will get by accepting your scheme rather than telling straight-up facts.” Telling people what they will take away and what positive changes your company can bring into their lives will instantly create a sense of curiosity in the customer’s mind. To do that, you need to understand their point of view.
Considering the increasing use of the internet and telecommunication, the IT industry is definitely having Marketing Automation as a boon. It reduces the cost for your business by reducing the need for multiple resources. A wide range of services are available for customers and even for businesses in this stream. The 2020 report shows that IT Industry accounted for 8% of India’s GDP and let’s not forget it still has built up in the past year of 2021. Digital marketing will help your business to grow and bloom in the best ways. In order to get the best digital marketing services in Gujarat and around India, contact Dreamsdesign today because we are near and here to help you grow your business online!!