Industry : Advanced FMCG – Botanical & Kratom Products
ZANA’s Brand Journey Beyond the Product
Challenge
- As a new entrant in a niche FMCG category, ZANA needed more than just design—they needed a brand built for scale, credibility, and product clarity. Their category demanded an aesthetic that stood apart from wellness clichés, yet delivered strong shelf appeal and digital performance. With no unified design language, limited digital presence, and no packaging systems in place, they had to launch with impact across markets and mediums—without overwhelming or misrepresenting the nature of Kratom products.
Goal
- – Build a bold and credible brand for ZANA in the evolving Kratom product space
– Design packaging and digital assets that stand out on shelf, on screen, and at trade events
– Position ZANA as a modern, product-led brand with international readiness
– Align visual identity and messaging across online, offline, and retail environments
– Apply brand psychology to build recognition, trust, and memorability
Solutions
– Designed a modern, high-trust logo and identity system with bold typography and sharp color contrast to support clear brand recognition
– Created premium packaging design that combined compliance-ready layouts with strong shelf visibility and product differentiation
– Developed a sleek, responsive website tailored to showcase products, educate customers, and support future commerce integration
– Managed social media visual strategy, aligning content with the brand’s bold and confident tone
– Conceptualized and executed exhibition stall designs that blended striking minimalism with messaging clarity, commanding attention in competitive trade settings
– Applied brand psychology principles to craft visual systems and user journeys that evoke authority, clarity, and confidence
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Logo
Design
ZANA’s branding features a calm, modern aesthetic that stands apart from wellness clichés and emphasizes trust and clarity. We created a visually distinctive identity using premium packaging and cohesive design language for digital and physical touchpoints. The result is a bold, memorable brand presence crafted for impact across markets and mediums from day one.
Packaging
Design
ZANA’s packaging design features premium, compliance-ready layouts that maximize shelf visibility and product clarity. Each package stands out with minimalism and distinct branding, ensuring differentiation from typical wellness products. The result is a visually impactful, market-ready system built for credibility and appeal across both retail and digital platforms.
Social Media
Marketing
ZANA’s social media posts express their calm, modern identity with visually distinct, minimal graphics and clear messaging. Content highlights product benefits, wellness education, and brand milestones to foster trust and engagement. This approach builds a loyal digital community and establishes ZANA as a standout, credible presence in the botanical wellness space.
Stationery
Design
We created a set of cohesive print materials including brochures, flyers, and posters for promotions and events. All pieces were aligned with ZANA’s brand language for a consistent offline presence.
