This has been an extremely difficult time for a major part of the population in the country. People have been locked down because of a global pandemic and seen their lives turned upside down. Businesses have been forced to stay shut for a good amount of time, a large part of the working population has started working from home (at least those who can) and that has opened the doors for a new possibility in the future. One business however, that has not faced a huge amount of loss or trouble during this period of time is the digital marketing business.
If anything, the digital platforms and digital marketing channels have helped keep a lot of sanity intact in this world during these catastrophic times. It has brought along some relief (the digital content), but because of that digital marketing has also moved forward when everything else stopped. It is one of the fastest growing industries in the world and for good reason.
It has a lot of potential with the significant boom in the consumption of digital media, whether on social media platforms or OTT platforms, all of them together combine to provide brilliant scope for digital marketing to expand its wings and maximize its potential. That being the case, no one would fault you if you were to tell them about your plans to start an agency of your own. And neither would we, so here are a few tricks of the trade and ground rules to help ease your foray into the digital marketing world.
Developing your skill set
Only creativity is never sufficient to last an eternity in any business field. There is a lot dependent on your business acumen and how well grafted your skill set is. You can be as creative and intelligent as anyone in the game, but if you’re not prepared and experienced enough to deal with the many nuances of managing accounts and client relationships, you’ll be looking for another gig real quick.
It may take years for some to build the skills necessary, it may take others less. The fact of the matter is, you need to build them up and greatly. Work environments are a lot more complex than we realize while we’re grinding within them. Above the actual work you produce there’s a multitude of expectations, verbal and nonverbal communication gymnastics, and politics. Everything from how the organization is structured to its culture, product, and leadership play a part in how your day to day (and career) unfolds. Once you get a hold of everything, your agency is ready for takeoff.
Finding your niche and great research
Nowadays, businesses that know the direction they want to head in are very much more fine tuned to succeed than the ones doing their work haphazardly. Finding your niche is an extremely important component for an aspiring digital marketing company. Competition is intense, so finding your digital marketing niche is vital to stand out. You can then focus on a smaller audience that’s interested in what you offer. When the competition is so intense and the room for success marginal, research is a prerequisite.
When starting any business, you’ll want to know how you’ll rank against the competitors. When you research your competitors, you’ll then be able to understand how to surpass them. To do competitor analysis, you’ll want to use the same keywords your business would use online. Narrow down your competition to about 10-15 competitors. Once you’ve discovered your competition, check out how they’re monetizing (obtaining their money). Then you can learn what their methods are and what’s successful. If they work out well, you know what backup options you can have.
Developing a great business model
There are a lot of different ways to set up a digital marketing agency. The services you provide and how you bill for your work become a critical part of how efficiently your business is managed over time. In the end it is all about the money that comes into the business and the profits and returns that make us stay in love with what we do. You can charge your clients in many different ways using flat retainer options, commission based earnings, hourly charges for time specific work, or a percentage of spend based model that allows you to garner quick growth and success for your agency.
Social media presence and leads
Nowadays, for any business to sustain in the market for years, regardless of their field, having a great social media presence is a big thing. And if your field is interconnected with social media, it becomes a must. When you’re starting a digital marketing agency, you’ll want to be on social media. It’s free to create an account on social media platforms, so why not take advantage? You can benefit from organic lead generation, engaging with customers and potential customers, and then turn your business global.
Along with a great social media presence, generating solid leads is also a great contributor to harnessing your business and creating a solid base for your agency. There are several ways to generate leads, but it can be difficult at first growing your client base so don’t get discouraged. Before generating leads, you’ll want to have your target customer in mind. Having your target audience in mind goes a long way in helping you establish a base for the work you want to do.
These are some of the prerequisites to starting a digital marketing agency. Once you have nailed all of these, the success of your agency depends on how hard you work and the hours and care you put into your business idea.