Having a website allows you to make a fantastic first impression and reassure customers that you’re a credible company. Therefore, one of the most important reasons to have a website for your organisation is to improve its reputation. As a result, to create a website, you must choose the best web designing agency that can provide all of the necessary services.
Here we are going to look in detail at what exactly a Web Designing Agency does.
What is web designing?
Web designing looks at the user experience part of the website rather than coding or developing it.
It is often confused with the term web development, but it is the first step in the web development process before the coders put on their gloves.
For example, the placement of the “contact us” button on the top right corner of the web page is conveyed by the web designer to the developer.
Website design involves a variety of tasks and requires a different level of skillset. It involves designing mockups, wireframes, visual elements, color palettes, templates that ensure visitor conversion.
Often web designing and web development are used interchangeably. But in this article, I will help you understand how web design is a subset of web development.
What does a web designing agency do?
A web designing agency help to attain the following three objectives:
- Attract website visitors
- Compel them to buy your offerings
- Make them fill the lead form and discuss with you their requirements
Web designing agency covers a broader spectrum of tasks that is needed to create an online presence. Web design businesses cover almost everything, layout, user interface, user experience, and website style, look & feel.
As a web designing company, our job is to reflect the true spirit of your company values onto your website.
In the planning and maintenance of websites, a web designing agency covers many talents and disciplines. Usability, ergonomics, layout, user habits, navigation logic, and other abstract aspects which facilitate the usage of websites and help discover content faster.
Some of the most notable tasks a website designing agency does are:
- Web page layout design: It is the structure that helps convey the website message clearly to the website visitor. It also helps in understanding the content hierarchy.
- Optimisation of website for users’ device: It helps to adjust your website according to your visitor’s device that they use to access the website. It is a crucial process.
- Designing a Corporate Identity of your website: Your website is designed based on the colors, design elements, fonts, etc., that can convey your brand’s value to your visitor.
- Designing a Logo: Sometimes, if a newly formed company has not designed its Brands Logo, a Web design agency may also help them create one.
- Designing Graphics, manipulating or adjusting existing brand collaterals.
- Testing and Improving website performance.
- Standardisation of Brand design elements.
- Enhancing the overall User Experience (UX) and User Interface (UI)
Why is UI and UX are important in web design?
Research suggests that a robust User Interface is vital for your website. It allows your target audience to see what your products are based on. The website makes them feel it is made for them, understanding their pain points and enabling them to navigate to the desired solution.
DreamDesign expertise as one of the best web design agencies for corporate website design. We help you design websites that display the services you provide to capture your visitors’ interest and keep them on your site.
Its often said, a robust User Interface is crucial since it enables interactions between the user and your website or web application, which may convert potential visitors into purchases.
Our web designing process can be divided into the following stages:
- Identifying objectives:
We collaborate with you to identify the goals that the site must achieve. - Defining Scope of Project:
The scope of the project can be determined once we know the site’s objectives i.e., what pages and features the site will need to achieve the goal and the timetable for implementing them. - Wireframe Design:
Designing a wireframe will help establish a relationship and order between different elements of the website. In addition, it helps to describe how the content and features of the website will interact. - Content Creation:
Now that we have a website structure, we can begin generating content for individual pages, keeping in mind the best practices used in the field of UI and UX. - Visual Aspects.
Next, we start working on the visual identity after having the site layout and some content in place. Depending on the need, this may already be established, but you may also create a new visual style from scratch. This may be aided by tools like style tiles, mood boards, and element collages. - Testing.
Now that you’ve created all of your pages and established how they’d appear to visitors, it’s time to test everything.
At this stage, we try to discover anything that can be enhanced from the perspective of user experience, viewing of the site on a range of devices with automated web crawlers. - Launch!
Now that the site has been tested within a small set of users and improved, it is time to take the message out. This should include both scheduling and communication plans for the launch.
Conclusion:
Web Development is a cumbersome and tedious process that involves inter dependencies between various stakeholders and stages.
It is often seen that the actual users are not brought into sight until the website is launched. But the process is somewhat the opposite.
It is vital to understand your consumer before you even think of creating your website.
A website design agency can be the starting point, who, with their experience, can help you develop a website that is designed both for the consumer and producer.