Tackling the indigenous mindset
The first barrier you would face is accepting digital marketing, simply because you’ve grown in a world where traditional marketing was more of a thing.
You as a businessman would know what a good reach can do when it comes to marketing a product or service.
Digital marketing’s biggest advantage is that the crowd you would be speaking to is massive.
This means that your product would indefinitely connect with a larger number of people if compared to traditional marketing.
Once this is cleared, what follows is finding a decent agency to outsource.
It’s definitely advisable to outsource this because of one of the above reasons.
This happens at a much larger scale and if you as a businessman can surely try to invest your time here.
But is advisable not to, because the growth that you would get by taking up digital marketing would be massive and somehow it isn’t a one-man-show and needs a specialized team to work and keep constant checks.
Finding a reliable Digital marketing agency
Exponential growth and better leads are definite, but only if your source is reliable and is able to give the right results.
But some digital marketing companies in India might not be reliable and to be honest and
we don’t have a reason for that!
Let’s keep that aside for the time being and think about the elephant in the room!
Finding a reliable digital marketing agency is easy and one should definitely be cautious of the scamming agencies that don’t deliver measurable, satisfactory results.
In this case,
a quick peek into the agency’s work history, past clients, past metrics, & current workings will give you a good outlook on whether the companies work ethics and your expectations share the same grounds
Digital marketing works according to your business!
Be it an existing or an upcoming brand, a winning product, or a new product being introduced to the market.
Digital marketing for each would have a different set of steps and a whole different sales funnel!
If you don’t know what a sales funnel is, it simply is the steps your customers will go through before they finalize the purchase.
You might have a better idea of what a funnel is now!
If you are an existing brand, your funnel would look completely different from that of an upcoming brand, or a brand that is starting out!
But talking about the funnel would be better if you are at the premises of the agency that caught your eye!
The crux of digital marketing
SEO (Search Engine Optimization)
Digital marketing is basically an umbrella term with several other branches that are huge in themselves!
The main thing that one should know is SEO or Search Engine Optimization!
We live in an era where a child would rather get google to solve his doubts instead of their own people.
Now how Google works is not that complex!
You type in what you’re searching for and BOOM! It’s there in front of you!
Ever thought about how this mechanism works!?
SEO runs on keywords and they are everything!
A small example of this would give you a better perspective.
If you’re out there searching for Pet supplies, you would type in pet supplies on google and google uses it as a keyword and searches through the millions of solutions published online to give you the most appropriate ones!
What happens here is that everything with the word “pet supplies” would be reflected on your screen!
“Pet supplies” here becomes a keyword that google uses to give you results and that is exactly how SEO works!
Agencies like us, research on the most widely used keywords that fall under your niche, and try using those to bring your brand, in front of the most hungry eyes online!
This is mainly how leads are generated and over time, with further tactics, help you close those leads into customers, or basically revenue!
One is highly advised to have an optimized territory and keywords so that customers looking for your product are directed to you without much hassle!
The locality also plays a big role here as every other person uses google for even the tiniest of needs! Your customers will come from your own locality and the ones around yours!
SEO finds its way in almost every branch of digital marketing and can be called its crux!
Be it your website, social media marketing, organic reach, video marketing, content marketing.
SMM (Social Media Marketing)
Now comes the second biggest thing that digital marketing is all about and you’ve seen it first hand!
It is Social media marketing!
How often do you find ads on Instagram and Facebook?
If you would’ve closely noticed, after every 2-3 scrolls you get an ad that somehow shows the things that you like!
Those particular things have always spoken to you on a different level! Scary right!
But imagine how beneficial it would be when incorporated into your business?!
Social media marketing or SMM has 4 main platforms of operation:
One thing that you should keep in mind is that social media marketing runs mostly on the emotional drive you create! You can literally say that emotions run SMM and you won’t be wrong!
SEO and SMM might seem connected but have different purposes altogether! SEO is used to generate leads as explained above, and SMM is used mainly to create connections and an emotional drive!
The part where they go hand in hand is that the more connections you create, the more leads you will end up getting!
The more leads you get, the more you’ll be able to convert into revenue.
The above 4 SMM platforms work differently and can be used for separate purposes!
Facebook and Instagram
Facebook and Instagram are mainly similar and follow a more friendly way of communication!
These 2 platforms can be used for different purposes like:
- Lead generation campaigns
- Brand awareness
- Brand value generation
Twitter whereas is more like an informative and news platform. Your brand can connect with people and generate headlines that capture people’s attention and lead them to your brand.
Linkedin, on the other hand, is more of a formal network that follows a professional manner of communication. It definitely is a social platform but for business-related connections and communications.
Now comes the highest-grossing marketing method which is growing at a staggering rate.
Recent studies have shown that almost 75% of converting audience was triggered by video marketing. This poll shows that a person would rather stop scrolling at a video instead of an image online!
The turnover rate, when compared with videos, is immense other than images which have become quite common!
Almost every platform is giving video marketing more importance as almost 95% of people online are focussing more on video content!
If you are looking for faster growth you know which side of Digital marketing would prove the most fruitful to you!
Now comes the second highest-grossing style of marketing which is content marketing.
This takes more of a problem-solving turn and that’s exactly what people look for online!
This style of marketing roots in neuromarketing which uses problem statements to trigger an emotional drive in the targeted persona, bringing them closer to your brand and ultimately closer to becoming one of your customers.
Tapping them and converting them at this point is much easier when compared to the previously stated methods.
The ONE thing which you have to make sure is the best in your brand other than your products and services.
A killer website!
Every customer who goes through the above-mentioned stages would expect and head straight to your website!
Compromising here could result in you losing those precious leads.
Your website has to be very strong because this will be the crux for generating customer inquiries!
Every customer inquiry is important and it all depends on your website and its content, whether the inquiry is successfully converted into a customer!
Compromising here would be like flushing down all the hard work down the drain!
This by far is the journey of how a regular person is converted into a loyal customer of yours!
But every relation has to be maintained to ensure longer-lasting benefits for both sides, this is where the next step arrives!
You would feel iffy about E-Mail marketing,
but trust me this is one of the heaviest lead generation tools after video marketing.
It covers the biggest section of every target audience which is the working class!
Merging the right tactics of neuromarketing and content marketing can help you tap this source.
This also assures good returns as the working class doesn’t put a lot of thought behind purchases and will click at the slightest sense of their problems being solved!
Generating value here would simply result in a higher click-through rate!
Message and Whatsapp marketing
Message marketing uses some of the same tactics as E-mail marketing but needs a more defined way of operating!
If not taken care of it can easily look like spam which then would end up as waste!
Finally comes the crux of digital marketing that is taking over the world by storm!
A lot is possible in today’s world of digital marketing but the painful part of all this is the monitoring!
This is something no person would like to do and poses a hurdle.
Companies like us provide solutions for that by creating automation tools that will monitor your brand’s reputation and maintain a steady inflow of leads!
These tools can help you automate the monitoring part and ensure a stable systematic flow of operations!
Once everything is in place, you would require to focus on Lead Nurturing.
At this point, you have a good heavy inflow of leads and what matters is converting those into revenue.
Business automation kicks in here!
This involves regular feedbacks, lead nurturing, customer follow-ups, & troubleshooting.
In the end, this helps build the perfect customer seller relationship, resulting in your brand becoming a customer’s expectation rather than a newbie in the market!
This completes the whole circle of digital marketing and how your journey into this will help you make the most of the web and its benefits!