Here you will get to know a proven strategy on how you can direct your competitors’ crowd towards your own site.
But before all that, the main thing that you should do is a complete competitor analysis.
By doing this you will be filtering your competitors.
This will help you pinpoint those particular agencies that are right in your niche.
Basically running right next to you in this race to the top.
Knowing your competitors will give you a better idea of how to go about it.
While identifying your actual competitors you need to keep the following in mind.
- your segment
- the target audience
- the product in focus here
- and how you both go about selling this product
Keeping these in mind will help you filter out unnecessary names.
When you implement this, you will filter out the unwanted data and will get the raw data of exactly how many competitors you and your brand faces on a daily basis and how they affect your business.
Your competitors are not necessarily every other company in your niche.
If you are a restaurant owner and you state that a delivery partner like Zomato or Swiggy is your competitor then you are wrong there.
Your competitor shares the same segment, target audience, product, and selling style.
One thing that you should know while you go through this article is that your competitor is taking a part of your market share here.
They are making the most of it and are profiting off your potential leads.
What if I tell you that you can do it too!
After The Competitor Analysis
It sounds very scary when heard this way, but your competitors definitely have an eye on your movements! Here I will be telling you a foolproof way of tapping into your competitor’s target market to create your brand value there.
You’ve just got to follow a simple set of steps to implement this proven sales strategy.
The Proven Sales Strategy
The first thing that you need to know is that Digital marketing is a big umbrella term and every business implementing this would definitely have a website of its own.
Digital marketing has come a long way since its introduction and different new techniques and software have been introduced that actually help you perform various tasks online.
One such sales funnel strategy for you to tap into your competitors’ target audience is by re-targeting them at their website and sending them over to your own website.
This can be done by posting a google ad that is targeted right to your competitors’ websites.
To do this, you need to start a google campaign and head over to the campaign strategy.
Here in the area of content strategy, you need to add the websites of your competitors.
This will flash to their potential customers,
(who in fact are also your target customers) an ad that will show all the different ways in which your agency is better for theirs.
This is known as retargeting!
In simple words, retargeting is using paid ads to re-engage customers who have visited your site or your social profiles.
This method relays their potential customers to your website! This is how you can redirect your competitors’ website traffic to your own, where you can show the various different ways they will benefit by choosing you over them.
You are basically going into your competitor segment and redirecting the traffic to your website.
This is simply one way how google works.
They have brought a regular marketplace scenario where a customer would get multiple options and would choose what matches their taste the best!
But you are the seller here, your main motto is to rope in every possible lead from the traffic that is generated here.
Now comes the important part where you have their attention.
These leads are potential customers who have a willing mindset to invest in the services that they feel will be beneficial.
Here you would need to make sure of something known as marketing automation.
Role of Marketing Automation Here
This is done by either a chatbot or a popup form, which can actually give you the details of the lead.
Marketing automation can help take care of the repetitive marketing tasks, making it easier for us to handle leads and in maintaining a healthy customer seller bond.
This will give you a better perspective of the leads that were generated here. They can be low-quality leads or high-quality leads.
Make sure that such a level of marketing automation is implemented in your website before going through this whole process. This happens to be one of the main steps to be taken care of!
Once this is done, you can take the necessary actions on your back end, and help nurture these leads.
Nurturing your leads will help you maintain a good relationship with them that would help build trust. This trust will ultimately help these leads get converted into possible revenue.
We at Dreamsdesign have worked hand in hand with several of our past clients and have generated hefty leads for each of our clients using these and various other marketing techniques. Our marketing team consists of experts that have intensive on-field and off-field knowledge which all goes into sales and marketing strategies that are made for each of our clients. These are among the several other reasons that make us the best digital marketing agency of Vadodara.